The future of the probiotic industry’s breakout moment

2022-08-17 0 By

The word “probiotics” is not a strange word in our daily life. Many consumers associate it with yogurt and other fermented dairy products.But as people eat more and more healthfully, probiotics are increasingly known and accepted by more and more consumers as the market expands to include everything from yogurt to chocolate to dietary supplements to personal care products.So how do probiotics work?Many enterprises and scientific research institutions began to carry out in-depth research on the survival and reproduction of probiotics, as well as the impact of probiotics on the body, and consumers are increasingly concerned about the health effects of probiotics.As the health food, beauty industry and other enterprises continue to layout related products, the probiotic market is growing.How big is the global probiotics market?According to ZION market research report, the size of the global probiotics market reached 46.2 billion DOLLARS in 2019, and the market continues to grow. It is predicted that the overall size will reach 75.9 billion dollars in 2026, with a compound annual growth rate of about 7.35%.Here is 2020-2026 global probiotic market | photo source: ZION zhongtai securities research institute published the probiotic industry depth of 2018 research and consulting report also shows that in 2005 and 2018, global probiotic market growth rates steady at 10% to 15%.In terms of regions, Asia-Pacific accounted for the largest share, accounting for 47%, followed by Europe, North America and the Middle East, accounting for 22%, 16.5% and 6.5%, respectively.As the backbone of the probiotics market in the Asia-pacific region, China’s probiotics market capacity reached 42.3 billion yuan in 2014, with an average growth rate of about 17%. It is expected that the overall market consumption scale will reach 85 billion yuan by 2020.At the same time, in the face of the probiotic market of billions of scale, global probiotics to strengthen function of food and beverage began to rise, yogurt and lactic acid bacteria beverage, capsule, baby assist food, chocolate, candy, biscuits and so on the different types has seen probiotics in functional foods, such as, a growing number of probiotic application category should be potential.Why probiotics have become so popular in the food and beverage industry is because of their health properties.As a kind of beneficial bacteria, it plays an important role in maintaining the balance of intestinal flora.Intestinal tract is an important digestive organ and the largest detoxification organ of the human body. There are more than 1000 kinds of bacteria living in the human intestinal tract, and the total number is close to 1×1013-1×1014CFU, which has the “dominant power” in terms of overall health.Generally, these bacteria can be classified as good, bad and neutral, and the balance between them determines gut health.Probiotics, which regulate human homeostasis, can synthesize a variety of vitamins necessary for human growth and development, participate in food digestion, promote intestinal peristalsis, promote protein decomposition and mineral absorption, and inhibit the growth of pathogenic bacteria.Harmful bacteria to human body can produce carcinogenic factors, destroy the normal operation of the immune system, so that the health of the body is threatened;Neutrophils, on the other hand, are bacteria that do double duty and are beneficial to health under normal circumstances, but can cause a number of health problems if they proliferate out of control or migrate from the gut to other parts of the body.Therefore, when paying attention to the intestinal health status, the balance of three types of bacteria in the body is an important indicator to measure the normal operation of intestinal function.Probiotics have also come a long way as guardians of gut health.Here is probiotic research and development application history | photo source: China and Thailand securities research institute of probiotics.How to be good in different fields?Probiotics residing in the human intestine for a long time can be likened to a group of living “righteous soldiers”, which effectively protect and maintain the microecological balance of the intestinal tract.Scientists have also published hundreds of clinical studies on probiotics and health, and found that they are strongly linked to different aspects of health, proving that the probiotic market in the future could be limitless.- Digestive health The most direct impact of intestinal health is our digestive health, many people will face in life, stomach bloating, diarrhea, constipation and other digestive troubles.According to the 2017 Innova Market Insights report, about one in four people in the US have digestive problems on a daily basis.Consumer surveys show that 17 percent of supplement users aim to promote digestive health, and people aged 35 to 54 show great interest in digestive health products.When it comes to dealing with digestive health issues, 79 percent of Americans turn to probiotics to improve their digestive system;72% of UK consumers can correctly identify the benefits probiotics offer for digestive health.Probiotics have become a hot topic in the market as more doctors and pharmacists advise people to use them to improve the digestive system and improve digestive health. Probiotics have become a household word as a variety of products have emerged.Now, with the popularization of nutritional medical knowledge, the public has begun to realize that intestinal health can promote overall health.As a result, probiotics research has begun to move beyond the field of digestion, and the microbiome scientific literature continues to show that probiotics also have other benefits for the body, including immunity, cognition, skin and more.- Immune Health The immune system includes the thymus, tonsils, adenoids, spleen, lymph glands and bone marrow. It protects us from various types of infection, including viruses, and thus keeps us healthy.Scientists estimate that about 50 to 75 percent of immune cells are present in the gut, forming intestinal associated lymphoid tissue (GALT).So it makes sense that a healthy immune system comes from the gut.Lumina Intelligence’s report on “Immunology, Inflammation, Oral Health and Respiratory Probiotics” shows that global consumer interest in the immunological health benefits of probiotics has also seen a huge increase in the share of consumption of immunologically supported probiotics products in China, with the number of online reviews of related products soaring by nearly 130%.Immune health also focuses on common human diseases, such as the common cold and flu.A trial published in Letters in Applied Microbiology linked probiotics to reduced symptoms of respiratory illness in subjects who took a strain derived from Japanese kimchi and reduced the duration of a cold or flu.In June 2015, a study published in The American Journal of Clinical Nutrition included 1104 adult subjects divided into The probiotic group and The placebo group, and showed that The probiotic group experienced a shorter average duration of symptoms of upper respiratory tract disease compared to The placebo group.Because immunity declines with age, older people are particularly vulnerable, and the industry is starting to study them.A study published in The Journal of Nutrition found that a variety of different strains increased The number and production capacity of beneficial bacteria in The gut and increased anti-inflammatory levels of cytokines in older adults.So a healthy gut needs a good dose of probiotics.Although traditional probiotics research still focuses on digestive and immune health, the benefits of probiotics don’t stop there.Along with the popularity of the notion that maintaining a healthy gut is good for overall health, probiotics are increasingly driving more clinical studies, based on one strain or multiple defined strains, to evaluate exactly what probiotics can do and how they can support health in an increasingly busy and busy life.- Cognitive Health Recent research on the effects of the microbiome on the body is beginning to expand into the nervous system, and the field of cognitive health is growing.In fact, consumers of all ages have incentives to buy and take brain nutrition products, such as sharpness, energy and concentration.Sales of specialty supplements for brain health rose 24 percent in 2019, and sales of products for sleep and mood rose 16 percent, according to IRI, a market research firm.Research shows that the reasons people buy brain health supplements vary by age, with older adults interested in products that support their memory function and mitochondrial health;Young people prefer products that increase energy, improve concentration and reduce stress. Since young people are easily affected by emotional stress and energy expenditure, purchasing educational products has become a routine practice.Healthy aging is the struggle against aging, in which cognitive health is also an important factor.As the main consumers of educational products, baby boomers have a more urgent need for brain health.Maintain brain health by taking dietary supplements to prevent age-related aging and support other aspects of cognitive health, such as memory and focus.The introduction of probiotics will inject vitality into the development of intelligence products for manufacturers.The human microbiome contains trillions of species of microbes that also live on the surface of our skin, with at least one million species found on every square centimeter of skin.As a growing body of research shows that skin’s intrinsic elasticity lies in its relationship with the microbiome, scientists are starting to delve deeper into the skin and microbiome to develop skincare solutions.A study has found that aged 13 to 24 women often encounter between dry and sensitive skin, wrinkles, black head, acne, scar, such as the emergence of these skin problems may be related to the performance of microbial imbalances, such as exist in normal healthy bacteria on the skin or subspecies quantity too little or too much, will trigger a proliferation of pathogenic bacteria, and skin problems.Skin is not only a reflection of the body’s level of appearance, but also the body’s largest organ, the front line against toxins and the loss of water and nutrients.At the front of this line is the cuticle, the top, lifeless layer of the epidermis and the most active part of the skin’s microbiome.These microbes are in constant contact with the environment we live in over time, working together to prevent invading pathogens, influence or alter immune responses, provide a source of nutrients for skin cells, and break down natural metabolites.Research on the human microbiome has exploded over the past decade, and new discoveries about skin health from microbes suggest that a diverse skin microbiome is now considered key to maintaining skin health.With the further development of scientific research, skin care will become more professional and targeted.Clinical studies have linked specific bacterial genera, subspecies, and strains to specific skin health conditions, targeted them, and supplemented them with functional ingredients for skin care purposes.The global probiotic cosmetics market is expected to reach $37.8 million in 2025 and grow at a cagR of 7.6% from 2017 to 2015, according to the data.Over the years, the popularity of probiotics in industries such as food and beverage has also boosted consumer interest in cosmetics.Consumers are increasingly turning to cosmetics with organic ingredients, fueling demand for probiotic products in different categories such as skin care and hair care.Probiotic skincare products dominated the market in 2017, with young consumers, represented by those born in the 1980s and 1990s, starting to use skincare products early to keep their skin firm and elastic for the long term, especially women.In the hair care sector, the cagR is expected to exceed 7% from 2017 to 2025.Due to the increasing popularity of green personal care products, microbiome hair care products will be a popular trend in the future of care product consumption.Conclusion As probiotics in the human body have gone from “useless bystanders” to “key players” in different areas of health, numerous clinical studies have confirmed this fact.In addition, with the full flowering of probiotics in various fields, a large number of enterprises begin to deploy probiotics, the market capacity of probiotics will increase to a higher level, and product innovation will also be released.(China Nutrition and Health Food Association website information for association copyright, all rights reserved, all reprint please contact cnhfa@cnhfa.org.cn, reprint please indicate the author and source.)For more information, please visit the official website, wechat official account and Tiktok official account of China Nutrition and Health Food Association.