China’s snow and ice industry rapidly growing industry by “winter” wind to make gold content

2022-08-10 0 By

It is expected that the total scale of China’s ice and snow industry will reach 1 trillion Yuan in 2025. The industry will take advantage of the “winter” wind to increase its gold content. It has become an important purpose and function of the Olympic Games to drive the economic development of the country, regions and host cities and foster new economic growth points through preparations for the Olympic Games.Beijing 2022 Winter Olympics has brought great opportunities for the prosperity and development of China’s ice and snow industry.By 2025, China’s ice and snow industry will reach a total scale of 1 trillion yuan, becoming an important part of the country’s economic development, according to the Beijing Winter Olympics Organizing Committee.Wen/guangzhou daily all media reporter Yang Chinese ice industry is growing rapidly Guangzhou building bay area economy “white” in January, the Beijing games organizers for the whole society released the Beijing 2022 Olympics and winter paralympic heritage report sets (2022), including physical, economic, social, cultural, environmental, urban and regional development and so on seven single copies of heritage report.In the economic Legacy report, boCOG presents the achievements of ice and snow industry and market development with detailed content and excellent data.Exhibition of ice in the ice and snow sports “north south west expansion eastward” development strategy, China has made remarkable achievements, ice and snow industry facilities in rapid growth, the ice and snow snow activity type increasingly rich, gradually expanding scope of coverage, initially formed based on the snow ground facilities construction operation, ice and snow mass leisure fitness and race performances as the core, with ice and snow sports tourism as the drive,Ice and snow industry system supported by ice and snow equipment manufacturing.By the end of 2019, the scale of China’s ice and snow industry was about 423.5 billion yuan, up 56.85 percent from 270 billion yuan in 2015.In terms of construction and operation of facilities for ice and snow sports venues, China has achieved leapfrog development, and all parts of the country have created conditions according to local conditions to push the construction of facilities for ice and snow sports venues to a new level.By the beginning of 2021, China had built 654 standard ice rinks, up 317 percent from 2015, and 803 indoor and outdoor ski resorts, up 41 percent from 2015.By 2020, Beijing had 50 indoor ice rinks and 21 ski resorts.Zhangjiakou snow and ice facilities are improving day by day. By the end of 2020, it has built 29 ice and snow resorts, including 9 large ski resorts, and 177 high, middle and primary ski trails.Chongli has become a unique ski resort cluster in the Beijing-Tianjin-Hebei region. Wanlong, Taiwu, Genting and Fulong are among the top 10 ski resorts in China in 2020.The layout of ice and snow facilities in southern cities is accelerating, especially in Shanghai, Chongqing, Guangzhou and other places.Guangzhou has built the largest indoor ski resort in South China — Sunac Snow World, as well as one of the world’s largest indoor ski theme parks.Guangzhou Sunac Snow World has a total construction area of 75,000 square meters. The temperature is kept at -6℃ all year round, and the snow is 50 cm thick. It is the largest ski resort in South China at present.Since its opening in June 2019, Guangzhou Sunac Snow World has become very popular. By the end of September 2020, Sunac Snow World has become one of the fastest ski resorts in the world to exceed one million visitors, with a total visitor flow of over 1.8 million.Rongchuang Snow World will build the “white economy” of the Guangdong-Hong Kong-Macao Greater Bay Area, and continue to promote the popularity and development of ice and snow sports in South China in the way of helping the expansion of the ice and snow industry. It will set up ski schools, hold ice and snow sports experience and training, set up the Guangdong-Hong Kong-Macao ice and snow Forum, and provide support and services for skiing events.Successfully created a new popular ice and snow event IP “Guangdong-Hong Kong-Macao Greater Bay Area Skiing Elite Challenge” (the first high-level skiing event in the Greater Bay Area), and helped Guangzhou Huadu District to build a strong ski sports area through ice and snow sports into campus and youth ski competition technical school team.At the same time, Guangzhou not only has strong new brands like Sunac, but also silently cultivates and adheres to the ice and snow industry. Some real ice rink in Guangzhou, such as Binghewan Ice Rink in Zhengjia Square, All Star Ice Rink in Baixin Square, And Dynamic Ice Rink in Utopia Olympic Sports, have also actively responded to the call of the state in recent years.Devote oneself enthusiastically to help Beijing Winter Olympics, vigorously develop the flood of ice and snow sports in south China.Driven by a series of policies, China’s ice and snow tourism has entered a period of rapid growth. Ice and snow tourism has become a new consumption hot spot, and the number of ice and snow tourism and participating in ice and snow sports continues to grow steadily.The potential of ice and snow tourism market is further stimulated, and the development of ice and snow tourism industry is ushering in a period of rapid development.According to statistics, in the 2016~2017 snow season, the number of Chinese snow and ice tourism is 170 million, the income of snow and ice tourism is 270 billion yuan;In the snow season from 2020 to 2021, 230 million people will visit snow and ice tourism in China, with a revenue of 390 billion yuan.Among them, yanqing District of Beijing “Winter Olympics, the Great Wall, the World Garden” three gold business card linkage development, the rapid development of tourism industry.From 2016 to 2020, the total tourism revenue reached 32.3 billion yuan, up 30.3% year on year, and the country successfully established a nationwide tourism demonstration zone.The city took the lead in introducing policies to support the development of homestay, initiated the establishment of Beijing’s first homestay alliance, established the first homestay cluster project in northern China, built more than 100 high-quality homestay and 376 homestay courtyards, and became one of the first national demonstration areas for the development of homestay industry.Zhangjiakou adheres to the deep integration of ecological protection and region-wide tourism development, and has built 15 4A level scenic spots and 15 key rural tourism villages above provincial level. A new pattern of all-seasonal and region-wide tourism has taken shape.The popularity of ice and snow tourism is not only reflected in the consumption side, but also in the supply side.According to statistics, from 2018 to 2020, the registration rate of enterprises related to ice and snow tourism increased by 15% every year.In 2019, there were nearly 40 towns with ice and snow features in China.According to incomplete statistics, from 2018 to 2020, the scale of heavy asset investment projects in snow and ice tourism in China will be nearly 900 billion yuan, of which 300 billion yuan will be invested in 2020.From the distribution of investment quota, Jilin province, Hubei Province and Guangdong Province ranked the top three, among which, hubei province and Guangdong province invested nearly 100 billion yuan.While the traditional source of ice and snow tourism in south China has gradually become a new destination of ice and snow tourism, it has also become an important region for investment in ice and snow tourism.In addition, the winter Olympic Games in Beijing, as an important part of the ice and snow sports industry system of Chinese exhibition industry booming, snow and ice to form multiple famous snow and ice exhibition brands at home and abroad, various forms of snow and ice fair, fair, fair, BBS, summit constantly emerging, such as driving snow and ice, education, science and technology, industry and culture tourism development of related industries such as depth fusion.In recent years, organized BBS snow and ice, ice and snow sports association of guangdong province since 2018, “BBS” ice and snow sports industry become an important part of guangdong sports expo every year, the theme including “ice and snow sports” “race and culture” “mass of snow and ice” “ice into campus” “crossover selection”, etc., inquires into the southern development experience in the field of winter sports,Display the latest achievements of guangdong winter sports industry.In the past two years, the “Ice and snow Forum in The Guangdong-Hong Kong-Macao Greater Bay Area” has been promoted to discuss the development prospect of ice and snow sports in the Greater Bay Area and how to achieve the goal of “300 million people participating in ice and snow sports”, and a joint declaration on the ice and snow industry in the Greater Bay Area has been issued.Innovating the market development mechanism and absorbing funds to participate in the successful market development is an important guarantee for the success of the Winter Olympic Games and also the motivation and source for the healthy development of the Olympic Movement.The market development of the Beijing Winter Olympic Games adheres to the concept of “joint participation, joint effort and common enjoyment”, actively innovates the market development mechanism, extensively attracts the participation of private funds and forces, provides sufficient funds and service guarantee for the preparations, and creates opportunities and platforms for Chinese enterprises to enhance their strength and go global.The brand value of Beijing Winter Olympic Games will be fully combined with the actual needs of enterprise development to achieve win-win development.In the process of collecting sponsorship, the Beijing Winter Olympics Organizing Committee (BOCOG) made a reasonable plan for the preparation of the sponsorship. On the basis of maintaining 25 traditional sponsorship categories such as banking services, air passenger services, dairy products, sports apparel and communications services, the boCOG implemented the concept of “green Organizing the Olympics” to assist the process of scientific and technological Winter Olympics.With science and technology innovation ability, and meets the needs of times development outstanding national brand enterprises to participate in the games preparations, coordination of the international Olympic committee (ioc) created the city update service, automatic speech conversion and translation, creative services, electricity, light and shadow show biodegradable tableware as 11 Olympic sponsor a new category, collected a batch of mastering the advanced technology, can meet the demand of run competitions sponsored enterprises.Beijing games organising committee for the rational response to market demands, to push the first and second level sponsored enterprises collect, successively for petrochina and sinopec signed on as the official partner of oil and gas, tsingtao brewery and yanjing beer signed on as the official beer sponsors at the same time, expand opportunities for enterprises to participate in the Olympic Games, has increased the sponsorship revenue.The sponsorship plan of Beijing Winter Olympic Games is an important part of the market development plan of Beijing Winter Olympic Games.Since the launch of the program, 10 companies including Bank of China, Yili Group, State Grid, Air China, Sinopec, petrochina, Tsingtao Beer, Yanjing Beer, Golden Arowana and China Unicom have become “double Olympic” enterprises.These companies were the sponsors of the 2008 Beijing Olympics and will continue to sponsor the 2022 Beijing Winter Olympics for the first time in 14 years.In July 2018, the Franchise plan for the Beijing Winter Olympic Games was officially launched. By the end of 2021, more than 5,000 licensed products in 16 categories had been developed.More than 190 licensed retail stores have been set up in 19 provinces, autonomous regions and municipalities, and more than 280 pairs of high-speed trains have set up licensed commodity sales channels covering 31 provinces, autonomous regions and municipalities.The licensed products have become a publicity and exhibition platform for China’s ice and snow sports, better displaying Chinese culture and promoting the development of small and medium-sized enterprises.The Beijing Winter Olympics Organizing Committee (BOCOG) has selected 29 licensed manufacturers, 58 licensed retailers, and more than 190 licensed retail stores, and opened an “official Olympic flagship store” on the Tmall platform.Experts say that more than 5,000 licensed products embody Chinese traditional culture in the process of market development, we have been to “actively innovate mechanisms, and strive to achieve economic and social benefits of double harvest” as the goal.In the process, we met both the milestones and the challenges of normalizing COVID-19.Up to now, the market development work is relatively stable. On the whole, the expected tasks have been completed, which is not easy.Beijing Winter Olympic Games has signed 45 sponsorship companies, including 11 official partners, 11 official sponsors, 10 official exclusive suppliers and 13 official suppliers.The sponsorship solicitation process consists of ten steps, from signing the “Market Development Plan Agreement” with the INTERNATIONAL Olympic Committee, laying the foundation for market development cooperation, communicating the intention of sponsorship cooperation with potential enterprises, and then holding the evaluation meeting of sponsorship solicitation and contract negotiation, all reflecting the rigor and seriousness of the sponsorship solicitation process.It is hoped that the licensed products of the Winter Olympics will become a carrier to tell the Olympic spirit, the organizing concept of Beijing 2022 and the Chinese story well, present the culture of the host city and drive public participation.Buy the winter Olympics franchise goods, so that the vast majority of consumers and the Winter Olympics closely together.We try our best to present China’s excellent traditional culture on the licensed products of the Winter Olympics, and explore the elements related to sports and Spring Festival culture. Many of the more than 5,000 licensed products fully reflect China’s excellent traditional culture, so that friends who care about the Winter Olympics will cherish a memory.According to incomplete statistics, from 2018 to 2020, China’s snow and ice tourism heavy asset investment project scale is nearly 900 billion yuan, including 300 billion yuan in 2020.From the distribution of investment quota, Jilin province, Hubei Province and Guangdong Province ranked the top three, among which, hubei province and Guangdong province invested nearly 100 billion yuan.During the 2016-2017 snow season, 170 million people visited snow and ice, and the income of snow and ice tourism was 270 billion YUAN. During the 2018-2019 snow season, the per capita consumption of snow and ice tourism in China was 1,734 yuan, 1.87 times that of domestic tourism. The number of snow and ice tourism in 2020-2021 was 230 million.Snow and ice tourism generated 390 billion yuan.It is estimated that the total scale of China’s ice and snow industry will reach 1 trillion yuan by 2025, becoming an important part of China’s economic development.The opening ceremony of the athletes started down the games sports marketing is the first gun winter games every four years the world of ice and snow sports event, in between each big brand marketing war was also expected, however, never thought for the Beijing 2022 Olympics the first shot fired sports marketing, is at the opening ceremony of the athletes to wear down jacket.At the opening ceremony of the Beijing 2022 Winter Olympics on Feb 4, the down jackets worn by athletes became the focus of heated discussion on the Internet as sports delegations from various countries and regions entered the stadium.The British delegation’s clothes show a strong British style;The French and Italian delegations chose well-known brands from their countries;The Canadian delegation managed to steal the show…The clothing brands of athletes from all over the world have sparked heated debate online.In a departure from the pure sporty look of the PyeongChang Opening ceremony four years ago, the Chinese delegation opted for more formal coats in red for women and white for men.The coat, with a red “China” neckline and no obvious brand logo, was developed by the Beijing Institute of Fashion Technology in cooperation with a clothing group.So, as the official sports apparel partner of the Beijing Winter Olympics and Paralympics, how did Anta succeed in making it through the down jacket?In fact, Anta provided blue or black down jackets for many of the guests invited to the opening ceremony, and International Olympic Committee President Thomas Bach was wearing a blue down jacket.As a result, the Chinese sports brand actually got quite a bit of exposure at the opening ceremony.Peak, another Chinese sports brand, also got high exposure at the opening ceremony, sponsoring the opening ceremony parade clothes for the delegations of Belgium, Ukraine, Brazil, Ice Island, Romania, Slovenia and New Zealand.With seven sports events under way in Beijing, the marketing battle between Chinese and foreign sports brands has entered head-to-head. The number of gold MEDALS and MEDALS won by the teams they sponsor will ultimately determine their position on the winter Olympics brand value list.